NASA once relied on big networks and even bigger names like Walter Cronkite to help carry its message. But now NASA is broadening its reach to social media.
The agency recently invited 150 of its Twitter followers to a space shuttle launch “tweetup” event, giving people like math professor Joel Glickman - and his live streaming iPhone - access that was once reserved only for the media's elite.
But this is more than a fan appreciation day. NASA officials estimate that the videos, photos, blog posts and tweets will reach more than 1.8 million people, an audience size that rivals most cable networks in primetime.
NASA knows all too well what happens when the public's interest goes elsewhere. A Saturn V Rocket, once destined for the moon, now sits in a museum at the Kennedy Space Center - the result of budget cuts in the 70's. With the Space Shuttle program set to conclude in 2011 and no immediate replacement vehicle ready, NASA hopes reaching the public through its most enthusiastic supporters will keep interest in the program strong during this critical transition.